Curriculum Vitae

Jurnal (80)

1. 2026
   Determinants of Customer Loyalty with Customer Satisfaction as a Mediation Variable Among Users of Online Food Delivery Service Applications in Indonesia (tautan eksternal)

   Electronic Journal of Education, Social Economics and Technology

2. 2026
   The Effect of Experiential Marketing on Customer Commitment with Customer Satisfaction as a Mediating Variable at Nuju Coffee Bandar Lampung (tautan eksternal)

   Al Zayn (Jurnal Ilmu Sosial dan Hukum)

3. 2026
   The Influence Of Buzz Marketing And Brand Image To Purchasing Decision On Consumer Of Azarine In Bandar Lampung (tautan eksternal)

   Al Zayn (Jurnal Ilmu Sosial dan Hukum)

4. 2026
   The Influence of Electronic Word of Mouth and Brand Image on Purchase Decisions of Aqua Mineral Water in Bandar Lampung (tautan eksternal)

   Harmony Management: International Journal of Management Science and Business

5. 2026

   The Influence Of Fear Of Missing Out (Fomo) And Celebrity Endorser Syifa Hadju On Impulse Buying With Hedonic Shopping Motivation As A Moderating Variable (Study on Generation Z Consumers of Glad2Glow Products in Bandar Lampung City)

   IJEBIR

6. 2026
   The Influence Of Streamer Credibility And Flash Sales On Purchase Decisions For Jiniso Products On Tiktok Live Shopping (Consumer Study In Bandar Lampung) (tautan eksternal)

   International Journal of Economics, Business and Innovation Research

7. 2025

   Analysis of business development strategies using the business model canvas and SWOT: A case study of Jubela Agrikarsa

   ASIAN JOURNAL OF ECONOMICS AND BUSINESS MANAGEMENT

8. 2025
   Data-Driven Evaluation of Power Quality in Hospital Electrical Systems: Case Study of University of Lampung, Indonesia (tautan eksternal)

   SSRG International Journal of Electrical and Electronics Engineering

9. 2025
   Factors Influencing Purchase Intention and Purchase Decision in Health Services at Zona.Gizi (tautan eksternal)
10. 2025

    How Influencer Endorsements and TikTok Advertising Shape Purchase Intentions for Glad 2 Glow Skincare Products

    Global Management: International Journal of Management Science and Entrepreneurship

11. 2025
    Impact Of Electronic Word Of Mouth On Purchase Intention Of Skintific Products Via Tiktok (tautan eksternal)

    International Journal of Economics, Business and Innovation Research

12. 2025
    MSME Business Growth in Indonesia: is the Indonesian Standard Quick Response Code (QRIS) a Major Factor? (tautan eksternal)

    INOVASI: Jurnal Ekonomi, Keuangan dan Manajemen · 1 sitasi

13. 2025

    Pengembangan Bisnis Umkm Melalui Pelatihan dan Pendampingan Pemasaran Digital

14. 2025

    Social Influence and Purchase Intentions in Food Tourism: The Interplay of Media, Store Displays, and Collectivist Culture among Indonesian Tourists

    AgBioForum

15. 2025

    Sustainable Destinations as the Key to Sustainable Tourism in Lampung, Indonesia

    International Journal of Environmental Sciences

16. 2025
    The Effect of E-Service Quality and E-Trust on E-Customer Satisfaction and ECustomer Loyalty on Users of E-Pharmacy K24klik in Indonesia (tautan eksternal)

    Journal of Economics, Finance and Management Studies

17. 2025
    The Impact of Brand Ambassadors, Electronic Word of Mouth (E-WOM), And Brand Trust on Consumer Loyalty in Shopee’s E-Commerce Platform in Indonesia (tautan eksternal)

    Journal of Economics, Finance and Management Studies

18. 2025
    The Influence of Brand Image, Product Quality, and Price Fairness on Consumer Repurchase Intention Through Customer Satisfaction as a Mediating Variable for Shifudo Products (tautan eksternal)

    Journal of Economics, Finance and Management Studies

19. 2025

    The influence of Dear Me Beauty and KFC co-branding on brand equity and purchase intention

    ASIAN JOURNAL OF ECONOMICS AND BUSINESS MANAGEMENT

20. 2025
    The Influence of Destination Attribute Preferences on Emotional Engagement and Visitor Satisfaction at Kampung Kopi Rigis Agrotourism in West Lampung (tautan eksternal)
21. 2025

    The Influence of E-servqual and ESatisfaction on E-loyalty of Bank Lampung Mobile Banking Users

22. 2025
    The Influence of Electronic Customer Relationship Management (E-CRM) Implementation on Customer Loyalty in the Technology and Communication Industry: A Study on B2B Customers of PT PLN Icon Plus in Indonesia (tautan eksternal)

    Journal of Economics, Finance And Management Studies (JEFMS)

23. 2025
    The Influence of Social Media Influencers on Purchase Intention Mediated by Trust in User Content of Ruangguru Application in Indonesia (tautan eksternal)

    Journal of Economics, Finance and Management Studies

24. 2024

    A Literature Review on The Integration of Corporate Social Responsibility in Corporate Strategy

25. 2024
    Driving Sustainable Business Performance: The Impact of Green Innovation on Food & Beverage SMEs in Bandar Lampung City (tautan eksternal)

    International Journal of Business and Applied Economics 3 (3), 371-384, 2024 · 2 sitasi

26. 2024
    Effects of E-CRM and Green Operational Practices on Operational Performance of Hospitals: A Case Study of ASEAN Countries (tautan eksternal)
27. 2024

    Fear of Missing Out Behaviour: An Indonesian Consumer’s Perspective of Food and Beverage

    AgBioForum

28. 2024

    Five Factors in Social Network Site Advertisement Influencing the Purchase Intention of Generation Z

    Asian Journal of Applied Business and Management 3 (1), 53-64, 2024

29. 2024
    Local wisdom and Government's role in strengthening the sustainable competitive advantage of creative industries (tautan eksternal)

    Heliyon (Q1) · 41 sitasi

30. 2024
    MSME business growth in Indonesia: is the Indonesian standard quick response code (QRIS) a major factor? (tautan eksternal)

    INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen 20 (2), 257-270, 2024 · 1 sitasi

31. 2024
    Penerapan Social Media Marketing Untuk Meningkatkan Daya Tarik Kunjungan Desa Wisata Pulau Legundi (tautan eksternal)
32. 2024

    The influence of Dear Me Beauty and KFC co-branding on brand equity and purchase intention

33. 2024
    The Influence of E-Service Quality, Perceived Risk and Customer Trust in Repurchase Intentions (Study on Indonesian Shopee E- Commerce Users) (tautan eksternal)

    Journal of Economics, Finance and Management Studies · 1 sitasi

34. 2024
    The Influence Of Personality Traits And Self-Congruity On Customer Satisfaction And Brand Loyalty At El's Coffee In Bandar Lampung (tautan eksternal)

    International Journal of Environmental, Sustainability, and Social Science 5 …, 2024

35. 2024

    The Mediating Role Of Brand Loyalty In Gamification Usage – A Study In Tokopedia

36. 2024

    The Mediating Role of Co-Creation and Employee Engagement, and the Moderating Role of Authentic Leadership in Enhancing Internal Service Quality of the Public Sector

37. 2024

    The Relationship Of Customer Engagement, Customer Trust, Customer Satisfaction And Customer Loyalty Of Mobile Banking Usage In Indonesia

38. 2024

    Understanding Factors That Affect The Willingness To Pay More For Green Cosmetics By The Young Generation In Indonesia

39. 2024

    Voting Behaviour in the Election of Indonesia Republic Members’ Candidate of the House of Representatives: The Multi-Group Moderating Role of Millennial and Z Generation

40. 2023
    Analysis Of Factors Influencing Purchase Intention In Social Commerce: A Study On Users Of Instagram Shop Platform In Indonesia (tautan eksternal)

    IOSR Journal of Business and Management (IOSR-JBM)

41. 2023

    Antecedents of Employee Commitment and Internal Service Quality: A Multi-Group Analysis of CIVL and Non-Civil Servants of Indonesia

    INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES

42. 2023
    E-Wallet Usage Intention through Technology Acceptance Model and Technology Readiness in Indonesia (tautan eksternal)

    Journal of Economics, Finance and Management Studies · 1 sitasi

43. 2023

    Effects of Green Operational Practices and E-CRM on Patient Satisfaction Among Indonesian Hospitals: Exploring the Moderating Role of Green Social Influence

    Operational Research in Engineering Sciences: Theory and Applications

44. 2023

    Eservqual, eWOM Reference, and Ebrand Equity Model: The Extended Theory of Planned Behaviour in the Private Higher Education Choice Behaviour

    INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES

45. 2023
    Examining the Effect of Information Quality and Quantity, Source Credibility on Cognitive Trust and Its Impact on Intention to Adopt Information (tautan eksternal)

    International Journal of Advances in Social Sciences and Humanities · 6 sitasi

46. 2023
    Pelatihan dan Pendampingan Desain Digital Content Marketing (tautan eksternal)
47. 2023

    Pengembangan Desa Wisata Pulau Legundi Kabupaten Pesawaran Lampung Melalui Implementasi Komunikasi Website Interaktif

48. 2023
    Satisfaction And Customer Loyalty: Industrial Service (Indserv) Modeling (tautan eksternal)

    IOSR Journal of Business and Management (IOSR-JBM)

49. 2023

    Tax Payment Compliance Behavior of The Motor Vehicle: The Moderating Role of Tax Amnesty and Patriotism

    Cuadernos de Economía

50. 2023

    The Effect of Brand Evaluation and Brand Relationship on Brand Loyalty of MG Coffee and Resto in Pringsewu AUTHORS

    International Journal of Regional Inovation

51. 2023
    The Effect of Celebrity Endorsement and Parasocial Interaction on Somethinc Products Purchase Decisions (tautan eksternal)

    Journal of Economics, Finance and Management Studies · 3 sitasi

52. 2023
    The Influence of Easy Access to Loans, Cost Efficiency and Loan Duration on Consumer Intention to Carry out Loans with Borrowing Risk as a Moderation Variable (tautan eksternal)

    Journal of Economics, Finance and Management Studies

53. 2023
    the Influence of Tech-nology Acceptance, Social Factors, Risk Perceptions on Attitudes and Intentions to Purchase (Study on Shopee Mobile Application Users) (tautan eksternal)

    Journal of economics, finance and management studies

54. 2023

    The Role of Effective Public E-Services and Online Single Submission in Enhancing Public Value NET Benefits: A Caseofthe Indonesian Public-Sector Non-Profitorganizations

    INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES

55. 2023

    The Role of Job Standardization in Building Internal Service Quality and Job Satisfaction in the Indonesian Public Sector

    INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES

56. 2022

    Antecedents of Employee Commitment and Internal Service Quality: A Multi-Group Analysis of Civil and Non-Civil Servantsofindonesia

    INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES

57. 2022

    Digital Content Marketing Strategy in Increasing Customer Engagement in Covid-19 Situation

58. 2022

    Organizational Commitment Role In Moderating Marketing Internal and Organizational Climate Effect on Internal Customers’ Satisfaction And Loyalty Behavior To Strengthen Marketing Performance of Indonesia Conventional Commercial Bank

    Journal of Positive School Psychology,

59. 2022

    The Dependency of Social Media Information on Business Performance of PALM Oil Industry

    POLISH JOURNAL OF MANAGEMENT STUDIES, TERINDEK SJR Q3, TERINDEK O,34

60. 2022
    The Effect of Altruistic Value and Egoistic Value on Attitude and Purchase Intention Green Cosmetics in Indonesia (tautan eksternal)

    THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT · 4 sitasi

61. 2022

    The Effect of Consumer Traits and Situational Factors on Impulsive Buying: A Gender Perspective in Indonesian E- Commerce Users During the COVID-19 Pandemic

    International Journal of Business and Management Invention (IJBMI)

62. 2022

    The Effect of Customer Knowledge, Advertising and Brand Image on Transaction Intention of Sharia Commercial Bank

63. 2022

    The Effect Of Relationship Quality On Attitude Mediated By Word Of Mouth In The Perspective Of Relationship Marketing (A Case Study In The Election Of The Member Of The Regional People’s Representative Council Of Lampung, Indonesia)

64. 2022
    The Influence of Consumer Value Perception and E-Ticket Service Quality on Traveloka Customer Satisfaction in Bandar Lampung (tautan eksternal)

    IJORI JOURNAL International Journal of Regional Inovation · 1 sitasi

65. 2022

    The influence of electronic word of mouth through Tiktok on purchasing intention of skincare products in Indonesia

    ASIAN JOURNAL OF ECONOMICS AND BUSINESS MANAGEMENT

66. 2022

    The Influence of the Dimensions of Social Media Advertising Features on Customers' Purchase Intentions at Tokopedia.Com During the COVID-19 Pandemic

    International Journal of Business and Management Invention (IJBMI)

67. 2022

    The Mediating Role of Halal Tourism Destination Image And The Moderating Effect of Religiosity in Islamic Attributes And Halal Service Quality Effect to Strengthen Tourist Loyalty Behavior

    Journal of Positive School Psychology

68. 2021

    A Product of Social Mission, sustainable Entreprenneurial and Marketing Orientation: Enchancing Social Entrepreneurial Self Efficacy In Indonesian Education Sector

    Security and Sustainability Issues

69. 2021

    Digital Content Marketing Strategy in Increasing Customer Engagement in Covid-19 Situation

70. 2020

    E-WOM Participation in Indonesia Online Marketplace

71. 2020

    Employee Turnover Intention and Supply Chain Management for Value Creation in Indonesian Banks

72. 2020

    Impact of Organizational Commitment for Tourism Supply Chain Management on Organizational Citizenship Behaviour by Mediation of Psychological Attachment and Work Alienation in Indonesian Tourism Industry

73. 2020

    Muslim Friendly Facilities of the Indonesian hotel Industry: a smart tourism approach

    Universidad Del Zulia

74. 2020

    Muslim friendly tourism and accommodation of Malaysian hotel industries

75. 2020

    The Effect of Supply Chain Indicators on the Business Performance of Food Industry in Indonesia

76. 2020

    The Impact of Entrepreneurial and Environmental Factors on Entrepreneurial Intention of Banking Sector of Indonesia

77. 2018
    Consumer restaurant experience, electronic word of mouth and purchase intention in the Indonesian restaurant industry (tautan eksternal)

    Journal for Global Business Advancement · 16 sitasi

78. 2018
    Determinants of Attitude Tourist in E-Tourism Usage (tautan eksternal)

    International Journal of Engineering & Technology 7 (4), 6044-6050

79. 2017

    Impact of electronic word-of-mouth communication on building brand equity: An Indonesian perspective

    Journal for Global Business Advancement

80. 2017
    Implementation of corporate governance and mandatory disclosure in the Indonesian banking sector: Go (tautan eksternal)

    International Journal of Monetary Economics and Finance · 3 sitasi

Prosiding (4)

1. 2024

   A Literature Review onThe Integration of Corporate Social Responsibility in Corporate Strategy (Case in Indonesia)

   7th International Conference of Economic, business, and Unterpreneurship (ICEBE) — Prosiding seminar internasional

2. 2024
   Determinants Of Behavior In Using The Bibit Application For Mutual Fund Investments In Indonesia (tautan eksternal)

   the 7th International Conference of Economics (ICEBE) — Prosiding seminar internasional

3. 2021
   Consumer attitude toward using eco-friendly plastic bags: A green marketing approach (tautan eksternal)

   ULICoSTE — Prosiding seminar internasional

4. 2020

   Pengembangan Kemasan ZERO Plastic serta Label Sehat-Halal Produk TAHU Tempe (ZERO Plastic Packaging and Halal-Healthy Label Development of TAHU Tempe Products)

   Prosiding seminar nasional

Buku (4)

1. 2025

   Perilaku FoMO Wisatawan Indonesia

   Buku referensi — PT MAFY MEDIA LITERASI INDONESIA

2. 2024

   Electronic Customer Relationship Management & Green Hospital

   Buku referensi — DARMAJAYA (DJ) PRESS

3. 2019

   Green Tourism Strategy: An Indonesian Perspective in Eco-Tourism

   Book chapter internasional — Mc GRAW HILL EDUCATION (INDIA) PRIVATE LIMITED

4. 2016

   Manajemen Pemasaran Usaha Koperasi

   Monograf — AURA PUBLISHER

HKI (11)

1. 2026

   Determinan Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Pengguna Layanan Pengiriman Makanan Online di Indonesia

   HKI — Hak cipta nasional

2. 2026

   How Entrepreneurial Drivers Shape Small Industry Performance : A Meditation -Moderation Persvectipe

   HKI — Hak cipta nasional

3. 2026

   How Entrepreneurial Drivers Shape Small Industry Performance: A Mediation–Moderation Perspective

   HKI — Hak cipta nasional

4. 2026

   Membangun Competitive Advantage Industri Perhotelan: Theoretical Perspectives

   HKI — Hak cipta internasional

5. 2026

   Strategi, Kapabilitas dan Kinerja Industri Kecil : Sebuah pendekatan Integratif

   HKI — Hak cipta nasional

6. 2024

   Fear Of Missing Out: Anteseden Dan Konsekuen Pada Konsumen Umkm Makanan Dan Minuman Di Indonesia

   HKI — Hak cipta nasional

7. 2024

   Pengembangan Desa Wisata Pulau Legundi Berkelanjutan melalui Pelatihan dan Pendampingan Penerapan Social Media Marketing (SMM) untuk Meningkatkan Daya Tarik Kunjungan Desa Wisata Pulau Legundi, Kabupaten Pesawaran Provinsi Lampung

   HKI — Hak cipta nasional

8. 2024

   Perilaku Generasi Y dan Z dalam Pemilihan Anggota Dewan Perwakilan Rakyat Republik Indonesia

   HKI — Hak cipta nasional

9. 2024

   Strategi Pemasaran Media Sosial pada UMKM Makanan dan Minuman

   HKI — Hak cipta nasional

10. 2023

    Model E-CRM pada Rumah Sakit Berbasis Hijau (Green Hospital), Teknologi dan Lingkungan Hijau: Perspektif Gender (Study di Indonesia dan Malaysia)

    HKI — Hak cipta nasional

11. 2023

    Website Informasi Wisata Pulau Legundi di Desa Pulau Legundi Provinsi Lampung

    HKI — Hak cipta nasional

1. 2025

   Model Keunggulan Bersaing Berkelanjutan melalui Kinerja Bisnis Berkelanjutan pada UMKM Makanan dan Minuman Halal di Indonesia

   Penelitian Disertasi Doktor

2. 2024

   Peran Pemoderasi Influencer dalam Perilaku FEAR of Missing OUT (FOMO) Generasi Milenial dan Z pada Sektor UMKM Makanan dan Minuman di Indonesia

   Penelitian Disertasi Doktor

3. 2024

   Perilaku Generasi Milenial dan Z dalam Pemilihan Calon Anggota DPR RI: Integrasi Theory of Planned Behavior dan Self-Congruence

   Penelitian Disertasi Doktor

4. 2023

   Peran Pemoderasi Literasi Digital untuk Menguatkan Keberhasilan Penggunaan Sistem Aplikasi Pendaftaran IZIN Usaha “Online Single Submission” Berbasis Resiko (Oss-Rba) di Indonesia, Laporan Penelitian BLU UNILA 2023

   Penelitian Disertasi Doktor

5. 2022

   Peran Pemoderasi Citra Destinasi dan Segmentasi Wisatawan Premium pada Wisata Budaya di Indonesia

   Penelitian Disertasi Doktor

6. 2022

   Model E-CRM pada Rumah Sakit Berbasis Hijau (Green Hospital), Teknologi dan Lingkungan Hijau: Perspektif Gender (Study di Indonesia dan Malaysia)

   Ipteks Bagi Inovasi Kreativitas Kampus

7. 2021

   "Peningkatan Keunggulan Bersaing Industri Kreatif di Indonesia melalui Entrepreneurial Orientation dan Entrepreneurial Marketing"

   Ipteks Bagi Kewirausahaan

8. 2013

   Analisis Segmentasi Pasar dan Pengaruh Persepsi Nilai Bauran Pemasaran Terhadap

   Penelitian Hibah Bersaing

1. 2024

   Pengembangan Desa Wisata Pulau Legundi Berkelanjutan melalui Pelatihan dan Pendampingan Penerapan Social Media Marketing (SMM) untuk Meningkatkan Daya Tarik Kunjungan Desa Wisata Pulau Legundi, Kabupaten Pesawaran Provinsi Lampung

   Ipteks Bagi Masyarakat

2. 2023

   Pengembangan Desa Wisata melalui Pelatihan dan Pendampingan Pembuatan Digital Content Marketing di Media Sosial pada Desa Pulau Legundi, Kabupaten Pesawaran

3. 2023

   Pengembangan Desa Wisata Pulau Legundi Berkelanjutan melalui Pelatihan dan Pendampingan Penyusunan Komunikasi Konten Pemasaran Digital dengan Pendekatan Konsep “USES and Gratification Theory”

   Ipteks Bagi Kewirausahaan

4. 2022

   Laporan Akhir Kegiatan Pengabdian kepada Masyarakat Desa Binaan dengan Judul "Pengembangan Desa Wisata melalui Pelatihan dan Pendampingan Penyusunan Website Interaktif, dan Model Bisnis pada Desa Pulau Legundi, Kabupaten Pesawaran

   Ipteks Bagi Masyarakat

5. 2022

   Pengembangan Desa Wisata melalui Pelatihan dan Pendampingan Penyusunan Website Interaktif dan Model Bisnis pada Desa Pulau Legundi, Kabupaten Pesawaran

6. 2022

   PENGABDIAN KEPADA MASYARAKAT DESA BINAAN "PENYUSUNAN WEBSITE INTERAKTIF DESA WISATA PULAU LEGUNDI, KABUPATEN PESAWARAN", www.legundiwisata.com

   Ipteks Bagi Kewirausahaan

7. 2021

   Program Pengembangan Desa Wisata dan Pelatihan Pemasaran Digital di Desa Pulau Legundi Kabupaten Pesawaran

   Ipteks Bagi Kewirausahaan

8. 2020

   Program Pengembangan Kemasan ZERO Plastic serta Label Halal dan Sehat pada Produk TAHU dan Tempe di Desa Binaan Wisata Edukasi Gunung Sulah, Kota Bandarlampung

   Ipteks Bagi Kewirausahaan

9. 2019

   Pengembangan Produk Makanan dan Minuman Ramah Lingkungan Skala UMKM Berbasis Label Halal dan Sehat dengan Penerapan Pembungkusan ZERO Plastic

   Ipteks Bagi Kewirausahaan

10. 2019

    Pengembangan Produk Makanan dan Minuman Berbasis Green Produk di Bandar Lampung

11. 2018

    Pendampingan Pembuatan Promosi Digital Produk Air Minum dalam Kemasan Produksi Bumdes Mulya Jaya Desa Mulyosari Kecamatan Way Ratai Kabupaten Pesawaran

    Ipteks Bagi Kewirausahaan

12. 2015

    Pelatihan Kewirausahaan Berbasis Nilai-Nilai Islam dan Pengembangan Wirausaha Santri Mandiri Pada Pondok Pesantren Nurul Mubarok di Kelurahan Batu Putu Kecamatan Teluk Betung Barat Kota Bandar Lampung

    Ipteks Bagi Kewirausahaan